Medical Tourism

Medical Tourism·2026.10.11·LEO

Attracting International Patients Before and After the Pandemic, Through the Lens of Crossing the Chasm

International patients grew from about 60,000 in 2009 to about 2.01 million in 2025, but business got harder. I revisit how customers changed via Crossing the Chasm.

Medical Tourism·2026.09.05·LEO

How Much Does It Cost to Attract One International Patient? The CAC of the Facilitation Business

International patients top 2 million, yet no one asks what it costs to bring one in: high CAC, low LTV, no ownership. Unit economics from a facilitator since 2009.

Medical Tourism·2026.07.14·LEO

Attracting International Patients for 17 Years: What Has Changed, and What Hasn't

I began in 2009. Information is common; hospitals go direct; introductions pay less. But trust, language, and distance remain—a 17-year search for what lasts.